The three major articles in this newsletter share a common trait: they all arose from a concept. A software concept is a fundamental building block, as opposed to a software feature which is an increment in program functionality.
Take, for example, Single Point Entry which came from the concept that data should only have to be entered once. That led to the fundamental building block of allowing companies to have multiple types of relationships with your company. Once that became possible, a number of features arose from it. You could sell and buy from the same company, credits could be easily converted into payables, receivable invoices could be offset against payables invoices, etc.
The starting point for ALERE was defining the concepts upon which it would work. That led to next level concepts and generations of features that TIW is still expanding on. That is why, even after decades, ALERE has functionality unmatched in the marketplace.